The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
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Specificatii
Most startups fail. But many of those failures are preventable. The
Lean Startup is a new approach being adopted across the globe,
changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to
creating something new under conditions of extreme uncertainty.
This is just as true for one person in a garage or a group of
seasoned professionals in a Fortune 500 boardroom. What they have
in common is a mission to penetrate that fog of uncertainty to
discover a successful path to a sustainable business. The Lean
Startup approach fosters companies that are both more capital
efficient and that leverage human creativity more effectively.
Inspired by lessons from lean manufacturing, it relies on validated
learning, rapid scientific experimentation, as well as a number of
counter-intuitive practices that shorten product development
cycles, measure actual progress without resorting to vanity
metrics, and learn what customers really want. It enables a company
to shift directions with agility, altering plans inch by inch,
minute by minute. Rather than wasting time creating elaborate
business plans, The Lean Startup offers entrepreneurs - in
companies of all sizes - a way to test their vision continuously,
to adapt and adjust before it's too late. Ries provides a
scientific approach to creating and managing successful startups in
a age when companies need to innovate more than ever.
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