The Business Model Canvas Playbook: Design and Advance Your Personal Business Model on 50 Blank Canvases to Evolve Your Lean Startup Into a Successful
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Numar articol:205813502
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Preț:60,00 Lei
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Anuntul a expirat la:03.12.2020, 12:04
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Specificatii
A MUST HAVE FOR VISIONARIES, ENTREPRENEURS, EXECUTIVES AND
CONSULTANTS WITH A GAME CHANGING ATTITUDE This is not a fiction or
non-fiction book. It is also not a workbook. So what is it then?
This book consists of several worksheets. To be precise: 50 blank
business model canvases. Since worksheet did not sound appealing
enough, we chose playbook. A playbook contains a sports team's
strategies and plays. Very similar to a business model of startups
/ companies. WHAT IS A CANVAS? Alexander Osterwalder's business
model canvas presents a visual overview of the nine components of
any business on one page. This page has nine boxes that depict the
details of a company's product, customers, channels, demand
creation, revenue models, partners, resources, activities and cost
structure. HOW SHOULD I USE THIS PLAYBOOK? What exactly you do with
it is up to you. I personally recommend you fill the canvases with
your ideas, guesses, visions and strategies, than you experiment
and test things in real life and change your business model along
the way. To do it the right way I highly recommend reading: 1.
Business Model Generation by Alexander Osterwalder & Yves Pigneur.
The inventors of the business model canvas. A must Enough said. 2.
The Lean Startup by Eric Ries. Successfully launch your startup and
prevent failure. 3. The Startup Owner's Manual by Steven Blank &
Bob Dorf: As stated by Blank & Dorf, 2012 in The Startup Owner's
Manual As a startup moves through the Customer Development process,
it will use the business model canvas as a scorecard, by posting
the hypotheses about each component of the model and then revising
the hypotheses as the founders gather facts. Think of your first
version of the business model canvas as the starting point showing
the hypotheses that must be confirmed in face-to face or online
interaction with customers. (...) Using the business model canvas
as a guide makes it easier to figure out where and how to pivot,
since the team can visually diagram its alternatives and see what
it needs to change. Each time the founders iterate or pivot in
response to customer feedback, they draw a new canvas showing
changes. Over time, these multiple canvases form a flip book that
shows the evolution of the business model. (Steven Blank & Bob
Dorf, 2012) Tags: business model canvas, business model canvas
book, the lean startup, canvas book, startup owner's manual,
business model canvas poster, business model canvas whiteboard
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