Mining Your Own Business: A Primer for Executives on Understnading and Employing Data Mining and Predictive Analytics
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Data Mining and Predictive Analytics - 21st Century's Most Powerful
New Management Tools In this practical guide for organizational
leaders and top-level executives, industry experts Jeff Deal and
Gerhard Pilcher explain in clear, understandable English... What
data mining and predictive analytics are Why they are such powerful
management tools How and when to use them for greatest positive
impact across a broad spectrum of industries Complete with solid
advice and instructive case histories, it demonstrates how to
harness the power of data mining and predictive analytics, while
avoiding costly mistakes. Use it to gain a quick overview of the
subject and as a handy resource to be referred to again and again.
If you're preparing to lead or participate in a data analytics
initiative, this is the one book you must read Receiving early,
strong praise from business government leaders who are using these
powerful management tools to achieve dramatic goals for projects
and their organizations.
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